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    <title>[2025] Insights</title>
    <link>https://www.altmansolon.com/thought-leadership</link>
    <description>Insights by Altman Solon</description>
    <language>en</language>
    <pubDate>Mon, 27 Apr 2026 22:00:00 GMT</pubDate>
    <dc:date>2026-04-27T22:00:00Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Sports Investments and Technology | Media Consulting | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/the-next-frontier-for-sports-investment-altman-solon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/the-next-frontier-for-sports-investment-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/sports-investment-opportunities.png" alt="A man sits at a multi-monitor workstation displaying financial charts and data, with a stadium visible through the window at dusk" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;media consulting&lt;/a&gt;. In our third chapter of Altman Solon's Global Sports Survey, we assess the changing landscape of sports investing. &amp;nbsp;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/the-next-frontier-for-sports-investment-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/sports-investment-opportunities.png" alt="A man sits at a multi-monitor workstation displaying financial charts and data, with a stadium visible through the window at dusk" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;media consulting&lt;/a&gt;. In our third chapter of Altman Solon's Global Sports Survey, we assess the changing landscape of sports investing. &amp;nbsp;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fthe-next-frontier-for-sports-investment-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media</category>
      <pubDate>Mon, 27 Apr 2026 22:00:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/the-next-frontier-for-sports-investment-altman-solon</guid>
      <dc:date>2026-04-27T22:00:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>Achieving B2B Marketing Maturity in Tech and Telco | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/b2b-marketing-maturity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/b2b-marketing-maturity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-b2b-gtm-maturity-challenges-thumbnail-1.jpg" alt="Achieving B2B Marketing Maturity in Tech and Telco | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/services/go-to-market/"&gt;go-to-market consulting&lt;/a&gt;. Based on Altman Solon’s B2B&amp;nbsp;Digital GTM Survey of 202 GTM executives across North America and Europe, enhanced by 25 senior executive interviews, this insight highlights what separates GTM Leaders from Laggards and why marketing maturity correlates with stronger business impact.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/b2b-marketing-maturity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-b2b-gtm-maturity-challenges-thumbnail-1.jpg" alt="Achieving B2B Marketing Maturity in Tech and Telco | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/services/go-to-market/"&gt;go-to-market consulting&lt;/a&gt;. Based on Altman Solon’s B2B&amp;nbsp;Digital GTM Survey of 202 GTM executives across North America and Europe, enhanced by 25 senior executive interviews, this insight highlights what separates GTM Leaders from Laggards and why marketing maturity correlates with stronger business impact.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fb2b-marketing-maturity&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <category>Telecommunications</category>
      <category>Go-to-market</category>
      <pubDate>Wed, 22 Apr 2026 12:46:23 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/b2b-marketing-maturity</guid>
      <dc:date>2026-04-22T12:46:23Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>LEO Satellites in Africa | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/leo-satellites-in-africa-altman-solon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/leo-satellites-in-africa-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-low-earth-orbit-leo-communications-satellite.png" alt="LEO Satellites in Africa | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/industries/telecommunications/"&gt;telecommunications consulting&lt;/a&gt;. In this insight, we examine how LEO satellites are transforming Africa’s telecom landscape, highlighting market growth, competitive dynamics, and strategic imperatives for carriers and infrastructure players.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/leo-satellites-in-africa-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-low-earth-orbit-leo-communications-satellite.png" alt="LEO Satellites in Africa | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span style="line-height: 23.75px;"&gt;Altman Solon is the largest global TMT consulting firm with expertise in &lt;a href="https://www.altmansolon.com/industries/telecommunications/"&gt;telecommunications consulting&lt;/a&gt;. In this insight, we examine how LEO satellites are transforming Africa’s telecom landscape, highlighting market growth, competitive dynamics, and strategic imperatives for carriers and infrastructure players.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fleo-satellites-in-africa-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Telecommunications</category>
      <category>Operations &amp; transformation</category>
      <pubDate>Tue, 21 Apr 2026 12:19:54 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/leo-satellites-in-africa-altman-solon</guid>
      <dc:date>2026-04-21T12:19:54Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>How AI Is Reshaping Software Investment Strategies | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/how-ai-is-reshaping-software-investment-strategies-altman-solon</link>
      <description>&lt;p&gt;&lt;em&gt;&lt;span style="line-height: 18px;"&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, Associate Partner Grace Ogilby outlines our AI Resilience Diagnostic and explains how software investors can apply it across various assets.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;em&gt;&lt;span style="line-height: 18px;"&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, Associate Partner Grace Ogilby outlines our AI Resilience Diagnostic and explains how software investors can apply it across various assets.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fhow-ai-is-reshaping-software-investment-strategies-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <pubDate>Wed, 08 Apr 2026 04:00:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/how-ai-is-reshaping-software-investment-strategies-altman-solon</guid>
      <dc:date>2026-04-08T04:00:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>Investing in AI-Resilient Cybersecurity Software | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-cybersecurity-software-altman-solon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-cybersecurity-software-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-ai-cybersecurity.png" alt="Investing in AI-Resilient Cybersecurity Software | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span&gt;&lt;span&gt;&lt;span style="line-height: 16px;"&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, we apply our AI Resilience Diagnostic to cybersecurity, helping software investors identify categories and companies positioned to defend and extend&amp;nbsp;durable moats in an AI-driven market.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-cybersecurity-software-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-ai-cybersecurity.png" alt="Investing in AI-Resilient Cybersecurity Software | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;em&gt;&lt;span&gt;&lt;span&gt;&lt;span style="line-height: 16px;"&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, we apply our AI Resilience Diagnostic to cybersecurity, helping software investors identify categories and companies positioned to defend and extend&amp;nbsp;durable moats in an AI-driven market.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Finvesting-in-ai-resilient-cybersecurity-software-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <pubDate>Tue, 31 Mar 2026 12:45:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-cybersecurity-software-altman-solon</guid>
      <dc:date>2026-03-31T12:45:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>Global Sports Survey: Unlocking the Value of Sports IP | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/unlocking-the-value-of-sports-ip-altman-solon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/unlocking-the-value-of-sports-ip-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/2026_03_16_GSS2_POST1_1.jpg" alt="unlocking-the-value-of-sports-ip" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;em&gt;&lt;span&gt;&lt;span style="line-height: 20px;"&gt;Altman Solon is the largest global TMT consulting firm, with deep expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;sports media consulting&lt;/a&gt;. Based on findings from the 7th Global Sports Survey, this insight examines how rights owners can unlock greater sports IP value through streaming, creators, DTC offerings, and data. &lt;/span&gt;&amp;nbsp;&lt;br&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/unlocking-the-value-of-sports-ip-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/2026_03_16_GSS2_POST1_1.jpg" alt="unlocking-the-value-of-sports-ip" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;em&gt;&lt;span&gt;&lt;span style="line-height: 20px;"&gt;Altman Solon is the largest global TMT consulting firm, with deep expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;sports media consulting&lt;/a&gt;. Based on findings from the 7th Global Sports Survey, this insight examines how rights owners can unlock greater sports IP value through streaming, creators, DTC offerings, and data. &lt;/span&gt;&amp;nbsp;&lt;br&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Funlocking-the-value-of-sports-ip-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media</category>
      <pubDate>Thu, 19 Mar 2026 04:08:28 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/unlocking-the-value-of-sports-ip-altman-solon</guid>
      <dc:date>2026-03-19T04:08:28Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>Telcos Generative AI Readiness &amp; Strategy Insights | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/gen-ai-readiness-in-telcos</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/gen-ai-readiness-in-telcos" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-gen-ai-readiness-telcos.png" alt="Closing the Generative AI Readiness Gap" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: transparent; letter-spacing: 0px;"&gt;&lt;em&gt;&lt;span&gt;Altman Solon is the largest global &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;TMT consulting firm with &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;expertise&lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt; in telecommunications consulting&lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;. In this insight, we &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;share findings from our Generative AI Readiness Survey of over 100 senior telco executives worldwide. &lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/gen-ai-readiness-in-telcos" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-gen-ai-readiness-telcos.png" alt="Closing the Generative AI Readiness Gap" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: transparent; letter-spacing: 0px;"&gt;&lt;em&gt;&lt;span&gt;Altman Solon is the largest global &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;TMT consulting firm with &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;expertise&lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt; in telecommunications consulting&lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;. In this insight, we &lt;/span&gt;&lt;/em&gt;&lt;em&gt;&lt;span&gt;share findings from our Generative AI Readiness Survey of over 100 senior telco executives worldwide. &lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fgen-ai-readiness-in-telcos&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <category>Telecommunications</category>
      <pubDate>Sun, 01 Mar 2026 05:00:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/gen-ai-readiness-in-telcos</guid>
      <dc:date>2026-03-01T05:00:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>The Future of Sports Media | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/the-future-of-sports-media</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/the-future-of-sports-media" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/2026_02_20_GlobalSportSurvey1_post1-1%20(1).jpg" alt="the-future-of-sports-media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;em&gt;&lt;span&gt;&amp;nbsp;Altman Solon is the largest global TMT consulting firm, with deep expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;sports media consulting&lt;/a&gt;. Drawing on the 7th Global Sports Survey, this insight analyzes how streaming, non‑live formats, and changing fan behavior are driving the next phase of sports media growth.&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/the-future-of-sports-media" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/2026_02_20_GlobalSportSurvey1_post1-1%20(1).jpg" alt="the-future-of-sports-media" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;em&gt;&lt;span&gt;&amp;nbsp;Altman Solon is the largest global TMT consulting firm, with deep expertise in &lt;a href="https://www.altmansolon.com/industries/media"&gt;sports media consulting&lt;/a&gt;. Drawing on the 7th Global Sports Survey, this insight analyzes how streaming, non‑live formats, and changing fan behavior are driving the next phase of sports media growth.&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fthe-future-of-sports-media&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media</category>
      <pubDate>Tue, 24 Feb 2026 23:00:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/the-future-of-sports-media</guid>
      <dc:date>2026-02-24T23:00:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>Investing in AI-Resilient Software | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-software-altman-solon</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-software-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-ai-resil-investments.png" alt="Investing in AI-Resilient Software | Altman Solon " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;&lt;span&gt;&lt;span&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, we introduce our AI Resilience Diagnostic, which supports software investors in evaluating companies that can defend against and leverage AI for outsize returns.&lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-software-altman-solon" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-ai-resil-investments.png" alt="Investing in AI-Resilient Software | Altman Solon " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;&lt;span&gt;&lt;span&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm. In this insight, we introduce our AI Resilience Diagnostic, which supports software investors in evaluating companies that can defend against and leverage AI for outsize returns.&lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Finvesting-in-ai-resilient-software-altman-solon&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <pubDate>Wed, 11 Feb 2026 05:01:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/investing-in-ai-resilient-software-altman-solon</guid>
      <dc:date>2026-02-11T05:01:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
    <item>
      <title>4 Challenges for Achieving B2B GTM Maturity | Altman Solon</title>
      <link>https://www.altmansolon.com/thought-leadership/b2b-gtm-challenges</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/b2b-gtm-challenges" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-b2b-gtm-maturity.png" alt="4 Challenges for Achieving B2B GTM Maturity | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 14px;"&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;span&gt;&lt;span&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm, with expertise in &lt;a href="https://www.altmansolon.com/services/go-to-market/"&gt;go-to-market consulting&lt;/a&gt;. In this infographic, we share findings from our inaugural 2025 B2B Digital GTM Survey, detailing major obstacles B2B companies face in building GTM Maturity.&lt;/span&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.altmansolon.com/thought-leadership/b2b-gtm-challenges" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.altmansolon.com/hubfs/altman-solon-b2b-gtm-maturity.png" alt="4 Challenges for Achieving B2B GTM Maturity | Altman Solon" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 14px;"&gt;&lt;span style="font-family: Montserrat, sans-serif; font-weight: 400; font-style: italic;"&gt;&lt;span&gt;&lt;span&gt;Altman Solon is the largest global telecommunications, media, and technology consulting firm, with expertise in &lt;a href="https://www.altmansolon.com/services/go-to-market/"&gt;go-to-market consulting&lt;/a&gt;. In this infographic, we share findings from our inaugural 2025 B2B Digital GTM Survey, detailing major obstacles B2B companies face in building GTM Maturity.&lt;/span&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6570352&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.altmansolon.com%2Fthought-leadership%2Fb2b-gtm-challenges&amp;amp;bu=https%253A%252F%252Fwww.altmansolon.com%252Fthought-leadership&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Technology</category>
      <category>Telecommunications</category>
      <category>Go-to-market</category>
      <pubDate>Wed, 17 Dec 2025 23:00:00 GMT</pubDate>
      <guid>https://www.altmansolon.com/thought-leadership/b2b-gtm-challenges</guid>
      <dc:date>2025-12-17T23:00:00Z</dc:date>
      <dc:creator>Altman Solon</dc:creator>
    </item>
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